British Airways has launched its revamped On Business loyalty scheme in Kuwait.
It is hoped the programme will help Kuwait’s small and medium sized enterprises (SMEs) make even more of their travel budgets.
The new offering brings together the business loyalty programmes of British Airways, Iberia and American Airlines, allowing customers to collect and spend on all three under one scheme.
Paolo De Renzis, head of sales for British Airways across the Middle East, Africa and Central Asia, said “research told us members wanted a programme that was simple to understand, helped them manage their travel costs and recognised them for all of their spend with us”.
“The changes we’ve made do exactly this. A simple way of earning points based on spend, a simple way of delivering immediate savings through discounts and tiers to reward loyalty,” he added.
A three Tier system is being introduced, which relates to the amount customers spend on travel each year. As users progress through the Tiers, they save more to spend on reward flights and upgrades.
As part of the changes, On Business has launched a brand new website.