BA named as Brand USA partner airline

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British Airways has become the first founding airline partner in the UK for Brand USA.

Under the agreement, the carrier will work with Brand USA to promote the United States including travel agent and industry activity.

BA will also host travel agents on Brand USA’s first mega-fam for UK travel agents, with the airline to be included in co-op marketing and promotional campaigns.

“Working with the UK’s national carrier ensures the gravitas and long-term commitment that we dedicate to the UK market, the largest overseas visitor market to America,” said Jay Gray, vice president of business development at Brand USA.

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