Bahrain returns to ATM this year to showcase its expanding hotel and tourism infrastructure with an active hotel pipeline of 13 properties, 3,000 hotel rooms and with tourism expected to contribute US $1 billion by the end of the decade.
The increase in rooms, which are split between the luxury and four-star brackets, is set against a backdrop of occupancy levels above 52% as per CB Richard Ellis data, and average rates are in line with similar market movement in other regional hubs.
According to the country’s Economic Development Board, its tourism sector was expected to grow further in 2015, after continued gains in the 2014 visitor numbers of 10 million, an 11% increase over the previous year.
“Bahrain is making significant investment into its tourism-related infrastructure, including a much-needed $1.1 billion airport expansion, and also has plans to expand its current exhibition centre to accommodate large-scale events across all categories; so this year’s ATM will provide an excellent platform for the Kingdom’s tourism and hospitality community to highlight their future vision for the country,” said Nadege Noblet-Segers, exhibition manager, Arabian Travel Market.
In addition, a new $3 billion road and rail crossing is being planned for completion in 2018, to reduce the congestion on the existing King Fahd causeway which is used by 10 million vehicles a year.
The new causeway and bridge, is expected to increase family travel from all states connected to the proposed GCC rail network, offering Bahrain access to a broader range of mid-market travellers.
Bahrain-based companies confirmed to participate at ATM 2016 include the Kingdom of Bahrain Ministry of Culture Tourism Sector, Ramee Grand Hotel & Spa, 24x7rooms.com, Gulf Hotel and Sabre.