Bali governor lashes tourism promotion trips
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Bali’s tourism promotion effort has been sharply criticised by the island’s outspoken Governor, Made Mangku Pastika.
Comparing Bali’s tourism promotional efforts to the workings of a badly organised circus, Pastika said the island’s tourism marketing was ineffective and inefficient.
Bali Update (www.balidiscovery.com), quoted a local report saying that the governor had complained that the results achieved by tourism promotion did not match the amount of money spent. He said the billions of rupiahs spent to promote tourism were more decorative than meaningful, and focused on “playing” at tourism as opposed to “working” for the tourism industry.
“There are many cultural delegations sent abroad. When they arrive at their overseas destinations they typically perform before the Indonesian embassy. What use is that? It’s like a circus group without a clear mission,” he was quoted saying.
“Those promoting tourism abroad must also be people who really work to promote tourism, and not be on an overseas shopping trip.”
Pastika was quoted saying that the billions of rupiahs spent on cultural missions be diverted to international television promotion.
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