Beds on top, but buffering beats buffet for first time

Internet connection speed has rated higher than food and comfort when it comes to being swayed by business travel, according to research by YouGov. 

Digital connectivity is now more important than creature comforts.
Digital connectivity is now more important than creature comforts.

The survey of 2,000 British adults, which was commissioned by SACO The Serviced Apartment Company, found that almost two thirds (62%) of travellers have travelled for business in the last two years, are hungry for a high-speed internet connection.

Ben Harper, sales director of SACO, said the findings “serve to underpin the travel behaviours of Millennials and consequently what we foresee for the future of business travel”.

“SACO know that by 2020, Millennials will represent over half the workforce, and therefore their insight into technological innovations and what they want from a serviced apartment is gold dust,” he asserted.

“We’re considering these findings as we continue to expand and tailor our services to the modern traveller of today and tomorrow.”

The survey also found that Millennials are more likely to have travelled for business in the last two years than those 35+ (25% and 15% respectively).

On the whole, 46% of younger people are more enthusiastic about future innovations, with appetite for access to tech in rooms being notably higher than older age brackets.

However, once again it was clear that there is nothing more important for all business travellers than a good night’s sleep with the productivity it leads to the following day, and this is explained by the 89% choosing a comfortable bed as an important factor when staying away from home.

At this year’s Business Travel Show, SACO is announcing new apartment locations and news about its “Digital Revolution” – designed by customers for customers.

For more information, please visit the SACO stand B286 at the Business Travel Show 25th – 26th February, or visit

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