Best of the Game Changer: Kelly McDonald – Crafting the Customer Experience for People Not Like You

Crafting the Customer Experience for People Not Like You

Listen to this 53-minute interview with Kelly McDonald and learn how to think outside your own frame of reference when crafting your customer experience.  If you don’t have time now, join the Game Changer Network and listen on demand to any of our 300+ interviews on leadership, growth, innovation, entrepreneurialism and more.

A “one-size fits all” approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers’ racial, ethnic, religious, generational, and geographic differences in order to meet or exceed customers’ service expectations. Crafting the Customer Experience to People Not Like You shows how companies, brands, and products struggling to differentiate themselves in a sea of sameness can foster long-term loyalty and brand preference with exceptional and customized customer service.

Kelly McDonald is a recognized expert on diversity marketing and business trends. She was named #1 on the list of “26 Hot Speakers” by Successful Meetings magazine. Kelly’s speaking client roster includes: Toyota, Sherwin-Williams, Harley-Davidson, State Farm Insurance, Mattel, AAA Travel, BlueCross BlueShield, and dozens of financial organizations and associations.

Kelly is a member of the National Speakers Association. McDonald Marketing is a woman-owned business and is a certified HUB (Historically Under-utilized Business) by the state of Texas.

Kelly’s website is http://www.mcdonaldmarketing.com/

To order her book click HERE

You might also like

Leave A Reply

Your email address will not be published.

Subscribe to our newsletter
Sign up here to get the latest news, updates and special offers delivered directly to your inbox.
You can unsubscribe at any time
Close