Best Western accelerates Vietnam expansion
Contributors are not employed, compensated or governed by TD, opinions and statements are from the contributor directly
(Bangkok, October 8, 2009) Best Western International has launched an accelerated drive to open new hotels and resorts in major cities and tourist destinations throughout Vietnam.
Eyeing Vietnam’s fast-growing tourist arrivals, with 5 million visitors expected in 2010, The World’s Largest Hotel Chain plans to take its Vietnam portfolio from 729 rooms currently to 2,050 rooms within 2012.
“Our aim is to have a hotel in all the key areas across the country to serve sharply growing demand from both business and leisure travelers,” said International Development Manager - Asia, Mr. Rashane Sala-Ngarm.
“Our experience in similar markets in Asia makes us confident that our Best Western brand is exactly what the customer wants when they visit this amazing country. Indeed, we can clearly see that by the way our hotels have outperformed the trend despite the serious global economic problems.”
“We are also particularly attracted to Vietnam because of the vibrancy of both its tourist and business traveler markets which our products cater to equally well.
“When looking at Best Western, the corporate market appreciates our combination of quality accommodation, consistent services and great positioning in the right locations. As for the leisure market, Vietnam has so much to offer that particularly appeals to the kinds of people who value Best Western’s high standards of comfort and reliability while still reflecting the special character of each particular place. Among those are a lot of North American and European visitors who love the country’s culturally rich cities and World Heritage Sites.”
“At the same time, strong government backing for tourism development makes Vietnam a place you can be confident in when planning ahead and increased flights by low-cost carriers are all the time injecting more energy into the mix,” continued Mr. Sala-Ngarm.
Currently, Best Western has 1 property operating, with another to join its Vietnamese portfolio later this week. The Best Western Pearl River Hotel in Haiphong, which originally opened in 2008, is an ideal choice for both business travelers and vacationers featuring a total of 101 elegantly designed and decorated guestrooms, including suites. The new Best Western Muong Thanh in Hanoi, which will celebrate its Soft Opening on Saturday, October 10, 2009, features 168 spacious and well decorated rooms, conference and banquet rooms seating up to 200 guests, food and beverage outlets and the Savasana Spa & Wellness Center.
Best Western International - Asia also has three hotels in Vietnam at various stages of development.
Comments are closed.