Best Western today announced the signing of the largest-ever multi-hotel agreement in the company’s 70-year history.
The deal with real estate developer AD Houses Co Ltd will lead to the opening of four Best Western Plus hotels in the Thai resort destinations of Pattaya and Hua Hin, with three of the four new-build hotels becoming the largest properties in the company’s global portfolio.
In total, the new properties will add 4,150 rooms to the company’s inventory.
The agreement coincides with the 70th anniversary of Best Western and the 15th anniversary of the launch of the company’s first Asian office in Thailand.
“With Best Western’s Asia Head Office located in Bangkok, Thailand is very much our ‘home’ market in Asia, and as such, we have a strong commitment to continue development across the country,” said Olivier Berrivin, Best Western’s managing director of international operations for Asia.
“AD Houses is a highly respected real estate company in Thailand and by aligning with them, we now have the opportunity to further strengthen our presence here, contributing to the fast-growing Thai tourism and hospitality sectors.”
The new hotels include the 500-room Best Western Plus AD Wongamart Pattaya, the 1,400-room Best Western Plus AD The Grand Jomtien Beach Pattaya, the 1,200-room Best Western Plus AD Bang Saray Lake & Resort in Pattaya, and the 1,050-room Best Western Plus AD Hua Hin Lake & Resort.
These will add to the company’s existing collection of eight properties in Thailand, located in Bangkok, Phuket and Buriram. And in addition, the company is planning to launch its first two Vib hotels in Thailand, which are expected to open in Bangkok in 2017 and 2018.
“In addition to celebrating Best Western’s 70th birthday this year, 2016 also marks our 15th year of having a strong presence in Asia. I am thrilled to mark these milestones with the signing of such an important agreement,” said Ron Pohl, Best Western’s senior vice president of brand management.