Best Western launches major hotel expansion plan for the Middle East
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Best Western International Asia has announced a strategic plan to expand into the Arabian Gulf Region, with 25 hotels scheduled to be introduced by end 2010.
Best Western are the largest hotel chain in the world and entered the Middle East markets in 2008, with the strategy to drive Best Western Hotels, its value-for-money accommodation, and their higher end brand, Best Western Premier, a unique collection of upscale hotels and resorts with superior standards and services, across the Gulf Cooperation Council (GCC) countries.
“Despite the current recession, we see the crisis as an opportunity that fits with our products for the Middle East. With Best Western and Best Western Premier brands, we are able to cater for both mid-scale and up-scale markets. The overall strategy of offering high-quality accommodation and services with reasonable price is one that fits well at any time, especially now that everyone is looking for extra value,” said Glenn de Souza, Best Western International’s Vice President International Operations - Asia .
The brand has recently announced the signing of its first two Best Western Premier properties in The Middle East. The 320-room Best Western Premier Dhow Palace Hotel and the 222-rooms Best Western Premier Creek Hotel, both located in Bur Dubai, are scheduled to open its door in May 2009.
In addition, the brand has sealed the deals with two properties in Oman , one in Qatar, one in Kuwait and is positive about adding three more hotels within the city of Dubai and another two hotels in Saudi Arabia by the end of 2009.
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