Best Western launches new online agent tools
Best Western has launched a new online resource for travel agents.
The new Travel Agent Advantage website (bwtravelagentadvantage.com) offers information and images of Best Western’s hotels plus interactive courses online to learn more about the company’s brands, properties and loyalty scheme, Best Western Rewards.
“As Best Western evolves to engage partners such as travel agents in new and meaningful ways, Travel Agent Advantage is a major initiative for the brand as we further engage and help educate the travel agent community,” said Dorothy Dowling, Best Western’s Senior Vice President of Marketing & Sales. “By providing a portal designed exclusively to meet agent needs, Travel Agent Advantage provides the resources, information and brand education that is so valuable to the success of agents worldwide.”
The site also includes a range of agent offers, including incentives and competitions, plus a sales centre, media centre and online games. The Travel Agent Advantage site was developed in partnership with Northstar Travel Media.