Best Western is continuing to expand in Myanmar with the signing of its first ever hotel in Mandalay.
Scheduled to open in the third quarter of 2015, the new midscale hotel will feature 108 rooms, all equipped with LCD TVs and free Wi-Fi.
The Mandalay launch will continue Best Western’s recent growth in Myanmar, which commenced in 2013 with the opening of the Best Western Green Hill Hotel in Yangon.
“Myanmar has made remarkable progress in recent years and Best Western is delighted to be able to continue our development in the country,” said Glenn de Souza, the company’s vice president of international operations for Asia & Middle East.
“Since launching last year, Best Western Green Hill Hotel has experienced strong demand from both international business and leisure travellers. We see huge potential in Myanmar and plan to develop a network of hotels across the country. The signing of our first hotel in Mandalay is a key step towards achieving this,” he added.
In addition to the midscale properties in Yangon and Mandalay, Best Western has previously announced plans to launch a luxury Best Western Premier hotel in Myanmar’s capital Naypyidaw.
And de Souza said he sees potential for all three of Best Western’s products – midscale, upscale and luxury – in Myanmar.
“At present Myanmar is experiencing a strong level of new hotel development, but much of this is concentrated in the higher ends of the market. With Best Western’s 70 years of experience in the international midscale sector, and a choice of products that can be tailored to different markets, we have the opportunity to create new demand and drive business across the country,” de Souza said.
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