Best Western signs major IT deal in India
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Best Western India has signed a comprehensive new IT and distribution deal with Busy Rooms.
The arrangement will see the hotel group roll out Busy Rooms’ entire suites of solutions, including a central reservation system (CRS) that features rate shopping and reputation, content and channel management options, plus an internet booking engine.
Busy Rooms will also handle all of Best Western India’s third party contracting to online sales channels, as well as providing IT support services and helping with revenue and marketing.
“We are excited about signing this deal with Busy Rooms,” said Pranav Bharadwaj, Best Western India’s director of sales & marketing. “Online bookings account for over 40% of our total business and Busy Rooms will help us to increase our market share in many of our key markets.
“The key value that Busy Rooms brings is that now our hotels can now focus on guest experience while Busy Rooms will focus on selling our rooms via the various online sales channels. With revenue management services, SEO, a fully interactive website/booking engine and of course a full central reservation system I know that we will gain a huge amount from this tie up. I look forward to seeing our numbers improve.”
Prashant Menon, Busy Rooms’ vice president of sales for Asia Pacific, added that the use of its “all-in-one system should prove vital in allowing the [Best Western India] to reach its revenue targets over the coming years”.
And moving forward, Busy Rooms said it would “continue to penetrate the Indian market”, as well as “focusing on other Asian markets”.
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