Best Western International has unveiled two new brands – Vīb and the BW Premier Collection.
Pronounced ‘Vibe’, Vīb is being marketed as a “stylish and technology-centric hotel concept”, designed to appeal to the “connected traveller”. Designed for urban locations, hotels are intended to be cost-effective to build and operate, so as to appeal to owners. They will focus on providing guests with convenience and connectivity, with in-room USB ports and power sockets, Smart TVs and LED lighting.
The lobbies will be designed as social areas with media walls offering information to guests, while F&B will come in the form of 24-hour “grab-n-go stations”. Other hotel features will include “gaming pods” and 24-hour fitness centres.
In addition, Best Western has announced plans to roll out the BW Premier Collection. This will consist of a portfolio of “high-quality hotels in primary markets”.
“We recognise that travellers’ preferences are evolving and it’s our job to keep up. The launch of Vīb and the BW Premier Collection represents a major move by our brand to meet the growing and shifting needs of our customers and travellers in general,” said David Kong, Best Western International’s president & CEO.
“These two initiatives will allow us to reach a new customer base and developer audiences, while still maintaining the unmatched value and customer care that everyone has come to expect from Best Western.”
Both Vīb and the BW Premier Collection will be global brands, targeted at “urban and destination markets around the world”. Best Western already has nearly 400 properties in its global development pipeline, including more than 60 in Asia and the Middle East.
At present, Best Western operates three brands – midscale Best Western, upscale Best Western Plus and luxury Best Western Premier.