Blunder in Indonesia tourism campaign
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A grammatical error in Indonesia’s new 2008 tourism campaign – splashed across airplanes and television advertisements – is to be fixed, a tourism ministry official was quoted saying.
The new slogan of the ‘Visit Indonesia 2008’ campaign reads: ‘Celebrating 100 years of nation’s awakening.’ “Nation’s”, in correct English, should read either ‘national’ or be preceded by a definite article, an AFP report said.
The awkward phrase is already plastered across the flagship carrier Garuda Indonesia’s A330 planes – which were inaugurated by the tourism minister Jero Wacik last week – and appears on websites and in a TV advertisement.
AFP said ministry officials were not immediately available for comment but it quoted Khrisnamurti, the ministry website’s content administrator: “We have now been made fully aware of the English-language grammatical mistake in the VIY2008 logo and it will be rectified immediately.”
The 1908 event referred to in the slogan was the founding by medical students of ‘Boedi Oetomo”, or ‘Noble Endeavour,’ the first nationalist group in the then Dutch-ruled colony.
Indonesia became independent in 1945.
The airport was also expected to handle 45 million passengers by 2010.
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