Booking.com launches “spontaneous” booking app

Booking Now will be rolled out globally in the coming weeks
Booking Now will be rolled out globally in the coming weeks

Booking.com has launched what it is calling the “first truly global app for spontaneous bookers”.

The new Booking Now app offers 580,000 accommodation choices for booking within 48 hours of the date of arrival.

“With the launch of Booking Now, we’re increasing our investment in mobile by leveraging our global scale, assets and partnerships to accommodate the growing number of customers who are booking reservations within two days or less of their stay,” said Darren Huston, CEO of Booking.com.

“The new app puts users at the centre of the booking experience, drawing from our vast database of properties to meet their specific preferences at the very moment they need to book. Booking Now is designed to deliver a seamless mobile experience for spontaneous consumers, fitting perfectly into their multi-device, on-demand lifestyle.”

Booking Now offers real-time search results based on travellers’ specific accommodation preferences, such as price range and amenities. Users are then presented with hotel options based on their profile. The app then allows the user to book their preferred accommodation “in just two taps”.

The app also includes GPS technology to provide directions to the hotel.

Booking Now is now available for download in the US from Apple’s App Store, with a global roll-out planned in the coming weeks.

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