Booking Holdings Inc. has announced today that it has entered into an agreement to acquire hotel metasearch site, HotelsCombined. Based in Sydney, Australia with a strong presence in APAC and thousands of active affiliates worldwide, HotelsCombined will report into Booking Holdings’ travel metasearch brand, KAYAK.
“HotelsCombined has built a strong brand with loyal consumers across APAC, and we believe the team will be a great addition to KAYAK to further expand our worldwide metasearch strategy,” said HotelsCombined Glenn Fogel, CEO of Booking Holdings.
“We’ve admired their execution for many years. I’m eager to work together to strengthen our capabilities and global network,” said Steve Hafner, CEO of Kayak.
HotelsCombined was founded in 2005. The acquisition has been approved by HotelsCombined’s board of directors and stockholders and is expected to close later this year, subject to regulatory approval and satisfaction of closing conditions.
“Inspired by the entrepreneurial culture of Booking Holdings brands”
Hichame Assi, CEO of HotelsCombined, said: “We’ve always been inspired by the entrepreneurial culture of Booking Holdings’ brands and are excited to be joining the family.
“Operating under the KAYAK umbrella will strengthen our proposition to both customers and partners with greater scale, product breadth and innovation.”
This acquisition will be added to Booking Holdings’ portfolio of online travel products and related services, which spans a base of customers and partners in over 220 countries.
These are delivered through six primary brands: booking.com priceline.com, agoda.com, Rentalcars.com and OpenTable – the restaurant reservation platform – and Kayak, the metasearch provider andindependently managed subsidiary of Booking Holdings that will oversee HotelsCombined moving forward.
Kayak searches other sites to show users information and prices about flights, hotels, car hires and holiday packages. The company also offers travel and planning tools such as Kayak Trips, Explore and Price Forecast, and integrations with Facebook Messenger, Slack bots and Alexa skills.
Already in the Kayak portfolio are worldwide brands including momondo, Cheapflights, SWOODOO and checkfelix that together process more than 2 billion consumer queries a year.