Booking.com has recently launched a new mobile app for the GCC – BookingNow.
The new mobile app caters for on-demand travel requirements. The company had received successful reviews from its launch in USA and Canada and has rolled out the GCC app including Yemen.
The app offers personalised approaches which are tailored to individual customer preferences and location. By incorporating user behaviour data as well as GPS technology, the app showcases more than 600,000 properties globally.
The Booking Now app will be available in 42 languages as rolls out globally.
“With the launch of Booking Now, we’re increasing our investment in mobile by leveraging our global scale, assets and partnerships to accommodate the growing number of customers who are booking reservations within two days or less of their stay,” said Darren Huston, chief executive officer of Booking.com.