Bookings, IT technology sales show hotels gearing for growth
Amadeus said it has seen hotel bookings increase by 7.5% last year, reflecting two key trends – increasing global travellers, and of hotels gearing up for international expansion.
Amadeus said half of its hotel bookings come from a different country from the hotel which is being booked so the rise in bookings reflects a global growth in international guests. Similarly, trends in Amadeus’ IT business indicate hotels are preparing for international expansion – sales of Amadeus’ multi-property Property Management System increased by a third last year.
These two trends show that hotel chains are gearing up for welcoming foreign guests and opening properties in new countries.
Hotel occupancy during 2007 increased in every region of the world, according to a survey by Deloitte. Amadeus said unlike previous periods of high occupancy, last year hotels invested more in Revenue Management technology, which helps them increase occupancy and revenue per available room (revPAR).
Antoine Medawar, Managing Director, Amadeus Hospitality Business Group, said: “Growth in emerging markets represents two big opportunities for our hotel partners: attracting guests from these new markets or opening properties in them.”
Hotels which bought Amadeus RMS in 2007 include Delaware North Hotels, Taj Hotels, Grand Hotel Berlin, Paris Hotel Capital Group, Le Richemond & Charles Hotel (both Rocco Forte Hotels).
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