Brand USA completes India roadshow
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Brand USA, the national tourism marketing body, has concluded its third annual India Travel Mission.
Organised from 8-13 September 2014, the event was held across three Indian cities – Bengaluru, Mumbai and New Delhi – and was attended more than 600 Indian travel industry professionals.
The US delegation comprised 30 US companies, including destinations, attractions, hotels and tour operators.
And during the mission, Brand USA announced the launch of its new training scheme for the Indian travel trade. The ‘USA Discovery Program’ is an online learning tool designed to educate Indian agents’ about the US as a destination, and enhance their skills in selling it.
“The India Travel Mission has been a great success and has been enthusiastically received by the Indian travel trade,” stated Jay Gray, Brand USA’s vice president of global partnership development. “New initiatives like the USA Discovery Program will engage the travel trade to learn the diverse travel options in the US.”
The USA has witnessed a steady increase in the number of Indian travellers. In 2013, India was ranked as the US’ 11th largest visitor source market, accounting for 859,000 arrivals. It is also one of the fastest-growing markets, with 2013’s figure marking an 18.6% year-on-year increase. Spending by Indian visitors in the US increased 14% to US$5.6 billion.
“The US has witnessed a continuous increase in Indian travellers arrivals in the last three years. We are confident that this trend will continue over the next decade and the India Travel Mission provides an excellent opportunity for Indian travel partners to cultivate lucrative business opportunities to the USA,” said Sheema Vohra, managing director Brand USA’s Indian representative, Sartha Global.
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