Brand USA concludes fourth India Mission
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Brand USA held its fourth annual India Mission from 6-11 September 2015.
The roadshow travelled across three Indian cities – Chennai, Mumbai and Delhi – and was aimed at showcasing the US as a tourism destination to the Indian travel trade. The three events allowed tourism suppliers from 31 US companies and organisations to meet with Indian travel professionals in a series of one-to-one appointments.
The US delegation included representatives from tourism boards, attractions, hotels and tour operators.
Brand USA also used the occasion to launch a new luxury module on the USA Discovery online training programme for Indian travel agents.
“As always, [the] India Mission has been a great platform for our partners who want to generate more business from this key market. The growth in all major segments – FITs, special interest, group, travel trade and luxury travel – provides a huge opportunity for the USA,” said David Whitaker, chief marketing officer for Brand USA. “We will continue to plan focused initiatives to widen our audience reach in India and leverage existing opportunities.”
The US has witnessed a steady increase in Indian travellers, with a total of 961,790 Indians visiting the country in 2014 – up 11.9% year-on-year.
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