Brazil tourism spend will exceed World Cup cost

The tourist board says the world cup will make a profit
The tourist board says the world cup will make a profit

A study completed by the Brazilian Tourist Board (Embratur) has estimated that the tourist income gained by the 2014 World Cup will exceed the total amount the country invested in hosting the tournament.

The World Cup has cost the country roughly GBP6.3 billion.

The tourist board reached its conclusion by taking the average amount a large event makes in Brazil as well as the 2010 world cup. Overall Embratur believes that domestic tourists will spend GBP5.1 and foreign tourists will spend GBP1.9 billion.

President of Embratur, Flávio Dino said: “It is important to point out that this figure relates specifically to direct spend by domestic and international tourists to Brazil for the 2014 FIFA World Cup. The total revenue injected into the economy by tourism  will be much greater as it will include the indirect impact on the whole supply chain; for example, restaurants will require more food from grocers, street vendors will need more supplies and hotel managers will order more drinks from distributors. This money goes straight into the pockets of the different sectors of the Brazilian economy.”

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