From today (20 January 2015), CNN’s travel website, CNNTravel.com, will be integrated with TripAdvisor’s reviews and ratings.
CNN’s readers will be able to read TripAdvisor’s user reviews regarding hotels, restaurants and attractions mentioned in CNN Travel articles, as well as photos, maps and other information.
CNNTravel’s readers will also be able to use the travel site’s price comparison search function to book hotels, and TripAdvisor’s content and booking functionality will be made available for CNN’s 4,000 partner hotels on the CNN Travel homepage.
“We are excited to be partnering with CNN to integrate TripAdvisor’s rich user-generated content with CNN Travel, complementing CNN Travel’s highly popular travel articles. What’s even more exciting is once readers have decided on their hotels, they can compare prices and book it via TripAdvisor,” explained TripAdvisor’s director of partnerships for Asia Pacific, Aaron Hung.
CNN Travel’s executive producer, Andrew Demaria, said the functionality – which will be available on both desktop and mobile sites – will make the user experience for its readers “far more in-depth and comprehensive”.
“CNN Travel and TripAdvisor are a great fit,” said Demaria. “The two brands align with each other and this partnership formalises what is already a solid relationship.
“Ultimately, this is really all about the user, especially when using their mobile to book accommodation when planning a holiday or while they’re on the road travelling. Readers can now search for hotels, book accommodation or write a review via the CNN Travel site. This means a better experience for our audience,” he added.
TripAdvisor is the world’s biggest travel website, receiving 315 million unique monthly visitors and featuring 200m reviews covering more than 4.4m accommodations, restaurants and attractions.