Here’s an aeroplane concept I could get on board with: BrewDog, the little-guy-turned-behemoth independent craft brewer, has only gone and launched its own bloody airline. Lovers of Punk IPA, Elvis Juice, and other hoppy treats can now enjoy an immersive experience 35,000ft in the air with the launch of the world’s first craft beer carrier, BrewDog Airlines.
The airline experience (it seems to be a one-off for now) takes place between 21 and 29 February 2019 with a round-trip between London and Columbus, the capital of Ohio State and home of the Aberdeenshire brewery’s US HQ, and the company’s craft beer hotel, The DogHouse.
Passengers aboard the chartered Boeing 767 will partake in a tasting experience as they sample a limited-edition BrewDog beer that has been specifically brewed to adapt to the reduction of taste and smell sensitivity in high altitudes.
The beer will be presented by Cicerone-trained cabin crew and inflight care packages will be available on board, including BrewDog eye masks and blankets. A food and beer pairing menu will replace the usual fare on board, and inflight flight boards will provide a range of beers to sample whilst cruising to Columbus.
The round trip includes a four-night stay in Columbus, where guests will tour BrewDog’s brewery, visit The DogHouse Hotel, and explore BrewDog’s beer museum.
Guests will also enjoy a tour of Columbus’ breweries, bars and restaurants as well as take a day trip to Cincinnati for more brewery tours.
Tickets are exclusively available to BrewDog’s community of 90,000 Equity Punks (the brewer’s crowd-funding project) and are priced at £1,250 per person, including all flights, excursions and accommodation. Discounts are available to those sharing a room.
BrewDog will also be running a prize draw for five lucky winners – each with a plus one – to secure a place on the trip via social media. Prospective high-flying craft beer fans should visit BrewDog’s Facebook, Instagram or Twitter, to be in with a chance of winning.
Tickets for The BrewDog Airlines can be purchased by Equity Punks by visiting brewdogair.com
“We’ve redesigned the flight experience for optimum beer enjoyment”
James Watt, cofounder of BrewDog, said: “We took craft beer to the depths of the seas when we brewed an IPA at the bottom of the North Sea. Now, we’re turning to the skies aboard BrewDog Airlines. We’re on a mission to open minds and excite people about what craft beer is and can be. Booking a seat on the plane is a must for any serious beer lover.
“BrewDog Airlines will be an experience like no other, we’ve redesigned the flight experience for optimum beer enjoyment – from the food, to the entertainment, the cabin crew and most of all, the specially brewed high-altitude beer.”