The sound of Rudimental’s chart hit ‘Feel the Love’; pouring tea and the chimes of Big Ben are all being used in a new VisitBritain campaign launched today.
‘Sounds of GREAT Britain’ has been created using GBP2.5 million to entice holidaymakers from the USA, Brazil, China, India, Gulf and Europe to choose Britain.
Aiming to show modern Britain, the interactive campaign also includes the noise of a Wimbledon crowd; the Dartmouth Steam Train and LoveBox festival.
It also allows users to create a personalised advert and itinerary of Britain and post it on VisitBritain’s LoveWall.
“This ad is something a little bit different and we hope it conveys the humour and character of a modern, confident Britain,” said Joss Croft, marketing director at VisitBritain. “We want to involve people in creating their own British experience – first online where they can become the director of their won bespoke tourism ad, and then in reality following their individual journey across Britain according to their own interests and inspirations.