World Travel Market has signed up speakers from Buzzfeed and Twitter for part of the Travel Tech Show.
Will Hayward, vice president of advertising Europe at Buzzfeed will discuss the media website and content marketing particularly looking at successful social advertising campaign it has run with companies and tourism boards. The talk will take place on the Tuesday morning.
A representative from Twitter who is yet to be named will also speak at the show the following day concentrating on case studies in travel and tourism with a focus on when people are watching television and using the site.
“Securing two of the biggest names in social media and content marketing so early in our planning is a testament to how important the Travel Technology Show at WTM has become over the past few years. Furthermore, it also confirms that travel and tourism is the most important vertical for social media and that WTM is the place for the business conversations to take place,” said Jo Marshall, sales manager for the Travel Tech Show at WTM.
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