The forthcoming Eid Al Adha could be a lucrative period for hoteliers according to SweetBeam.
The company also revealed how hotels can maximise non-room revenue from influx of visitors during the festive period. The company’s recent survey of five star properties across Dubai revealed that spending on non-room items such as restaurants and spas during this period is already on an upward trend, jumping 19.7% from AED 291 per room per night in 2013 to AED 348 per room per night in 2014.
In addition to spending per individual room night, number of arrivals from Saudi Arabia are expected to grow by over 10%, up from the 1.3 million having visited the Emirates in 2014, according to Dubai Festivals and Retail Establishments.
“There is a great opportunity for hoteliers to capitalise their in-house spending during the Eid Al Adha holiday. Identifying landscape of visitors and their needs offers a great insight for hoteliers to target marketing to needs of these visitors,” said Troy Simoni, CEO of SweetBeam.
In order to capitalize on this surge with spending power SweetBeam recommends its hotel partners think strategically about their tailored in-house marketing to capture a significant share.