Caravanning world aims to shift perceptions

The campaign aims to change the perception of caravannin
The campaign aims to change the perception of caravannin

Britons are to be encouraged to think differently about caravanning and motorhome holidays in a new campaign by leading authorities.

The National Caravan Council, The Caravan Club and The Camping and Caravanning Club have partnered to build awareness of the sector and encourage younger people to take up the type of holiday.

The campaign is showcasing British destinations and has the strapline ‘Freedom to go’ focusing on the outdoors and lifestyle.

“A key objective of the campaign is to decrease the average age of leisure vehicle ownership by five years and get new entrants into the market” said Jennifer Summers, NCC group marketing director. “In order to do that, we aim to turn the perception of camping and caravanning on its head and illustrate the appeal of this type of holiday to modern families and adventurous travellers alike.”

Nick Lomas, director general of The Caravan Club added: “This is an important step the industry is taking. Together we have a real opportunity to demonstrate how this fantastic leisure pursuit gives people the freedom to enjoy the great outdoors, visit places large and small throughout the UK and Europe and enjoy more holidays, whether active or relaxing, more often.”

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