Caribtours formalises Advantage deal


Caribtours has formalised an agreement with Advantage Travel Partnership with a two-year deal.

The pair has already worked together for several years but will introduce the formal deal on 1 January 2014 to develop closer ties with its independent members.

Caribtours has already seen its business grow 25% in forward bookings, with the majority of bookings coming from the trade.

“We have, of course, always enjoyed a very successful relationship with the trade with 90% of our business coming from independent travel agents. Having worked with Advantage members over a number of years it just made sense to formalise that relationship and put in place a central deal,” said Caribtours’ managing director Paul Cleary.

“It is an exciting time for Caribtours and also an exciting time for Advantage – we are delighted to be working closely with the team forging closer ties with their members. I am very optimistic indeed that we will develop more close partnerships with new agents within their group,” he added.

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