Carlson Rezidor and and Al Hokair Group have signed a long-term country development agreement across the Kingdom of Saudi Arabia.
Carlson Rezidor will operate around 30 new and existing hotels, resorts and serviced apartments under the core brands Radisson Blu (upper upscale) and Park Inn by Radisson (midscale). Currently, the group operates seven hotels in the Kingdom with additional 15 properties expected to open within the next 30 months.
“This alliance is a positive step for our rapid expansion in Saudi Arabia. The Kingdom offers massive opportunity for development of hotels, domestic resorts and serviced apartments,” said Wolfgang M Neumann, president and CEO of The Rezidor Hotel Group.
Carlson Rezidor and Al Hokair plan to establish new Radisson Blu and Park Inn by Radisson properties in major markets of Riyadh, Jeddah, Makkah and Medina. Further target destinations are the Eastern Province (Al Khobar, Dammam, Jubail) and upcoming secondary cities in the Kingdom. Such secondary cities include, among others, Jizan, Hail, Tabuk, Al Baha, Al Khafji and Najran.
“Currently, many secondary cities in Saudi Arabia lack quality accommodation for business and leisure travellers alike. So besides strengthening our position in primary markets, we also want to pioneer in secondary markets,” said Elie Younes, senior vice president and head of group development at Rezidor.