Carlson Rezidor Hotel Group has revealed the first three members of its new hotel brand, the Quorvus Collection.
The May Fair Hotel London, the G&V Royal Mile Hotel Edinburgh and the Symphony Style Hotel Kuwait have all joined the new upscale collection, marking the start of a major global expansion. Carlson Rezidor is aiming to achieve a global portfolio of 20 Quorvus Collection hotels by 2020, both through conversion and new-built properties.
“We are delighted to welcome three iconic hotels to Quorvus Collection, our latest luxury brand. Each property has its own unique style, personality and heritage with one essential factor at the core – a five-star luxury hotel experience,” said Wolfgang M. Neumann, president & CEO of the Rezidor Hotel Group.
The Quorvus Collection is the latest example of the trend towards global hotel groups tapping into the market for independent, unbranded hotels. Marriott and Accor have both developed similar concepts with their Autograph and MGallery collections.
According to Carlson Rezidor, the Quorvus Collection offers “luxury lifestyle” hotels that focus on six key elements: “wellness, replenishment, style, inspiration, entertainment, and connectivity”.
The May Fair Hotel London dates back to 1927 when it was opened by King George V, while the G&V Royal Mile Hotel Edinburgh is a landmark hotel in the Scottish capital, close to the Royal Mile. Overlooking the Arabian Gulf, the Symphony Style Hotel Kuwait forms part of the Symphony complex in Salmiya, the main entertainment district of Kuwait City.
“These three unique hotels lay a strong foundation for the further development of Quorvus Collection. The Edinburgh and Kuwait hotels will join the Quorvus Collection immediately and we anticipate The May Fair joining the Collection later in the summer of 2014. We aim to grow a global portfolio of 20 hotels in operation and under development by 2020,” Neumann added.
Quorvus Collection is one of seven brands offered by Carlson Rezidor, alongside Radisson Blu, Radisson, Radisson Red, Park Plaza, Park Inn by Radisson and Country Inns & Suites By Carlson.