Singapore’s Castlewood Group has partnered with British celebrity interior designer, Laurence Llewelyn-Bowen.
The new arrangement will see the flamboyant Llewelyn-Bowen become the design curator for Castlewood’s luxury property developments, which includes the regional roll-out of the Dream Hotels brand. The company’s first Dream Hotel opened in Phuket in November.
Llewelyn-Bowen rose to fame as the presenter of the BBC TV series Changing Rooms, and he has since worked in Asia as a judge on the reality TV show, The Apartment. The most recent season of The Apartment – a celebrity edition – was filmed at Castlewood Group’s luxury villas in Phuket.
“Bringing a prestigious, established player of Laurence’s pedigree… was an opportunity we truly could not resist,” said Chris Comer, CEO of Castlewood Group. “We welcome him as part of the team, and will draw on his refined design sensibilities to reach discerning global-minded guests, enriching the design quality and calibre of our investment developments.”
As design curator, Llewelyn-Bowen will now provide advice and creative direction to Castlewood as it develops its new luxury commercial projects across Asia.
“As a designer and style arbiter, I’m instinctively drawn to brands that energetically commit to design in its purest form, and Castlewood Group understands that communicating to a high-end style-conscious market has to be done through the medium of thoughtful, innovative and exquisitely engineered design,” said Llewelyn-Bowen.
“Castlewood Group’s clientele and investors are already very at home with the superior, and by being in partnership with one of Asia’s most dynamic and aesthetically aware corporations, I am delighted that I can now help bring the best and brightest design to their portfolio.”
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