The Catalan Tourist Board has appointed Aicard Guinovart as the new director – United Kingdom and Ireland. Aicard joins the UK team with over 15 years’ experience at the Catalan Tourist Board. Prior to his new position in London, he served in the promotion department in the tourism office’s Barcelona Headquarters.
Aicard will look to expand on social media efforts and the opportunity to reach a wider audience in market. His work will focus on educating the UK consumer to Catalonia’s holiday offerings, from beaches to family travels, and from city breaks to mountain adventures.
Aicard said: “As a leading tourism destination for the UK and Ireland markets, it is of the utmost importance that Catalonia is aware of the newest marketing promotional activities in order to maintain consumer interest. This market is an incredibly important one for us and reaching hte consumer with compelling reasons to travel to our country is our number one priority.”