Cebu in the limelight
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Scheduled for 5-7 September, the PITF is being organised by the National Association of Independent Travel Agencies (Naitas) while Phitex is being mobilised by the Philippine Convention and Visitors Corp. (PCVC), the marketing arm of the Department of Tourism.
Naitas president Angel Ramos Bognot said they chose to hold the fair there because of the growing interest of the international market on Cebu both for leisure and business, Sun Star Cebu reported.
“Cebu is the centerpiece of our marketing programme because it has the elements and ingredients of a perfect tourist destination. If we succeed in promoting and selling Cebu, definitely there will be renewed interest in other tourist destinations,” said Bognot, who is also this year’s PITF chairperson. She said this is the first time the Philippines will host an international travel trade event where the set-up will be business- to-business discussions, the report said.
The fair will be a combination of “tabletop” discussions between foreign and local buyers and sellers and a trade show where domestic and international entities could showcase their destinations.
While the first two days will be exclusive for trade buyers, the last day of the event will, however, be open to the public and is intended to promote domestic tourism.
To be held at the Cebu International Convention Centre, it will gather around 150 overseas buyers from more than 25 countries
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