Cebu Pacific Air (CEB) will no longer transport shark fins on its flights.
The new policy, which comes into immediate effect, covers not only the Philippine carrier’s freight rules, but also catering for corporate events.
“Cebu Pacific values biodiversity and marine life sustainability. We are banning shark fin carriage effective immediately as we learned that unsustainable shark fishing and our carriage of shark fin is not aligned with CEB’s position on sustainable development,” said Jorenz Tanada, CEB vice president of corporate affairs.
“We have been working closely with the Worldwide Fund for Nature (WWF) in our efforts to address some of the most pressing environmental concerns including climate change and marine life preservation.”
The WWF welcomed the move, saying it would “help disrupt the transport chains that fuel this highly destructive trade”.
CEB joins several other Asian carriers in banning the transport of shark fins, including Philippine Airlines, Cathay Pacific, Asiana Airlines and Korean Air.
An estimated 73 million sharks are killed each year for their fins and flesh.