Center Parcs has revealed a GBP4 million marketing campaign starring its own guests.
The new 50-second television advert will debut during Downtown Abbey on Christmas Day with short films showing the six families featured to be put online.
The advert features the track ‘Best Day of my Life’ by US band American Authors with lyrics such as ‘But all the possibilities/No limits just epiphanies’ which the company hopes will showcase its parc offerings.
“With the opening of our new Village at Woburn Forest only a few months away, we are launching our biggest and most integrated campaign ever. The end line ‘Your Family, Your Time’ encapsulates the endless opportunities there are for families to spend fun time together and enjoy a short break in a way which is very personal to them,” said Colin Whaley, Center Parc’s sales and marketing director.