Chengdu expands international partnership network
Jiuzhaigou National Park is one of the many attractions in Sichuan Province
Chengdu authorities are rapidly expanding their international partnership network to raise the destination’s profile in the global travel market. City organisations yesterday signed two agreements, which will see them work alongside major travel companies to increase destination awareness and drive tourist arrivals to Sichuan province in Southwest China.
Chengdu Tourism has signed a Memorandum of Understanding with long-haul budget airline, AirAsia X. This strategic partnership will include numerous joint marketing efforts and advertising campaigns, as well as the establishment of a Chengdu Tourism Center in Malaysia where AirAsia X will be the only airline promoted. The initiative will be funded by a CNY2 million (US$315,000) marketing budget. AirAsia X will kick-off the partnership with a social media campaign called “The AirAsia X Pandemonium”, offering two winners an expenses paid trip for two to Chengdu.
In another development, the Chengdu Culture and Tourism Development Group has reached an agreement with Singapore-based Chan Brothers Travel. The partners will strategically collaborate in promoting exchange and strengthening cooperation in the development of provincial tourism through destination marketing. Under the terms of the two-year MoU, the alliance will include joint product development, funding of cooperative marketing to the Singapore market through integrated media platforms, annual and bi-annual promotional campaigns and the amalgamation of their respective websites.