Britain could expect a boost in Chinese visitors during China National Day and the Golden Week holiday that get underway this weekend, VisitBritain has predicted.
Golden Week is a prime time of travel for Chinese holidaymakers and more than ever are choosing to visit Britain. China moved into Britain’s top 10 most valuable inbound visitor markets for the first time last year with visits reaching a record-breaking 270,000, up 46% on 2014, and spend up 18% to £586 million.
Earlier this month VisitBritain launched a major campaign in China to boost tourism to the UK. The two-month ‘Britain, Home of Amazing Moments’ digital marketing campaign is being rolled out across China’s popular social and digital channels to showcase the amazing moments that can only be had in Britain.
VisitBritain CEO Sally Balcombe said: “The UK is offering great value for Chinese travellers at the moment. By showcasing the diversity of incredible experiences across our nations and regions, from shopping in our world-class boutiques and department stores to touring the countryside and visiting iconic locations from film and literature, we want to inspire even more Chinese travellers to put Britain at the top of their list as a ‘must-go-now’ destination and book a trip to come and discover their own amazing moments.”