Chinese Visitor Summit returns
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The Chinese Visitor Summit, aimed at giving Chinese tourism producers specific destination networking opportunities, is returning to Abu Dhabi in this year. The event is scheduled to take place from 2-3 September at the Ritz Carlton Grand Canal, Abu Dhabi.
The Summit is held in partnership with Shanghai-based i2i Group and backed by Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi), this year’s event will bring 75 top Chinese outbound tourism delegates in a bid to increase the emirate’s Chinese visitor numbers to participating destinations, attractions and hotels.
“The summit is dedicated to building inbound Chinese visitor numbers by matching buyers to over 100 travel providers from throughout UAE and Middle East including hoteliers, attractions and retailers keen to tap into this lucrative Asian market,” said Rob Nicholas, Managing Director, NPI.
“The market is wide open with the UAE currently representing less than 10% – or 31,980 travellers – of the delegation’s accumulative outbound business. And with more than half of the delegation having less than three years’ experience working with UAE suppliers, their appetite for new product is extremely keen,” he further added.
China is Abu Dhabi’s 16th largest international source market for hotel guests with 29,890 Chinese staying in the emirate’s hotels and hotel apartments last year – a 78% rise on 2011. The Chinese guests accounted for 57,043 guest nights last year – a 53% increase on 2011 – with their average length of stay being two nights.