Choice Hotels has opened a property in Hyde Park as its 18th London hotel. The hotel has been opened under the Comfort Inn brand and was previously the independently-run Park Lodge Hotel. It has 29 refurbished rooms. The new opening is part of Choice’s expansion into Europe, which will operate independent hotels under the Comfort, Quality and Clarion brands. “We are delighted to open this new London hotel which will serve both leisure and business travellers looking for a value-added competitively priced hotel,” said Duncan Berry, UK CEO of Choice Hotels Europe. “With the forthcoming 2012 Olympics we believe all our 18 London-based Choice-branded hotels are well-positioned to benefit from the inbound tourism expected next year.”
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