Chris Thorpe joins alpharooms

alpharooms has announced the appointment of Chris Thorpe as managing director to lead the expansion of the brand under its new owners, Truly Holdings. 

Chris Thorpe
Chris Thorpe

Thorpe said: “Having headed up online at Thomas Cook for three years, I was looking for a new challenge and I felt that the opportunity presented to me by was complementary to my skill set.

I’m very much looking forward to driving growth in the dynamic packaging side of which has until now been focused on hotel-only sales. With advertising costs continuing to escalate, it has never been more important to maximise revenue by selling flights, transfers and other ancillaries as well as accommodation.

We see the potential for a lot of growth by simply expanding operations in this way.” – specialists in discount accommodation from four-star hotels to all-inclusive holidays – has been trading for over 18 years and was added to the Truly Travel group in November 2016.

The company has developed a portfolio with over 250,000 properties in 40 destinations.

Thorpe replaces Jacky Bedlow who left the business in February this year.

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