Italian holiday specialist Citalia has announced a partnership with Gennaro Contaldo to bring an Italian food specialism to its offering.
Contaldo, who is known for teaching Jamie Oliver his Italian cooking skills, will work with the TUI-owned brand to bring exclusive video recipes and articles about destinations in Citalia’s programme.
He has also launched the operator’s new YouTube channel with a video around his life and home.
“I remember coming to the UK all those years ago seeing the Citalia name in the high street and it reminded me of home,” said Contaldo. “It is a brand I have always known and one I truly believe in which is why I am so excited to be working with Citalia. We share a mutual love for the country I was raised in and it has been an absolute pleasure to share experiences and tales of Italy.”
Steph Pritchard, managing director for Citalia added: “We couldn’t have asked for a more fitting character to partner with Citalia and we are absolutely delighted to be working with Gennaro. Many of our staff have lived in Italy, or at least travelled the majority, so when we asked Gennaro how many of the regions in our Italy programme he had been to and he replied “all”, we knew this was going to be a unique relationship.”