A change in perception of what is defined as luxury has helped lowcostbeds see growth in city break sales, its marketing officer has said.
Alex Gisbert, chief marketing officer at lowcostbeds has suggested that higher standards across hotels, or perhaps a lack of midscale properties, has led to more sales of hotels in cities, as the group posted a 45% increase in the sector compared to last year.
The bedbank is also reaping the rewards of securing exclusive rates in Barcelona, Madrid, Berlin, Prague and Krakow as well as developing its portfolio in cities such as New York, Miami, Istanbul, Abu Dhabi and Dubai.
“What was perhaps seen as a luxury two to three years ago is now increasingly more common. City break demand is back across all of Europe,” said Gisbert.
“Additionally, hoteliers are becoming more flexible and there are deals and exclusives to be had with the right relationships,” he added.