City Seasons rolls out expansion plans
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The City Season’s Group of Hotels have charted positive growth in the last nine years. The Group has grown from a single hotel apartment in Dubai to six hotels and suites in Abu Dhabi, Dubai, Al Ain and Muscat. The Group is now gearing up for the launch of its first five-star flagship hotel – Royal Rose Abu Dhabi and another property in Dubai.
The two openings will pave the way for further expansion where no less than two new categories will be added. The Group currently counts one 5-star property, four 4-star properties and an All-Suite Hotel, with plans to add two more properties in the current year.
“Our business has witnessed a healthy growth and we now felt it was time for a change. Our first initiatives in this area is refreshing our logo to match our present offering while reflecting on where we see ourselves in the future. Plans are underway to double the Group’s portfolio by 2020,” said Mohamed Al Aamri, managing director of the Hotel Group.
The new logo retains the CS logotype and corporate colours while outlining the CS Suites in mint green, as a separate category- defined for its deluxe apartments with full hotel service. The four-star properties counting CS Al Hamra Abu Dhabi, CS Al Ain, CS Dubai as well as CS Muscat will see their logo move to a blue colour. The new look will span all advertising campaigns, signage, stationary as well as the complete promotional material.
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