The global Cruise Lines International Association (CLIA) has separated its Asian regional bodies into two sub-divisions – North Asia and Southeast Asia.
The association said that the establishment of CLIA Southeast Asia and CLIA North Asia represents “a significant transition for the Asia Cruise Association (ACA) which… has spearheaded local cruising growth since it was formed in 2009”. ACA was rebranded as CLIA Asia last year.
CLIA Southeast Asia will be now be chaired by Carnival Australia CEO, Ann Sherry, while CLIA North Asia will be chaired by Royal Caribbean’s managing director for Asia & China, Dr Zinan Liu.
“Asia ranks highly on our list of emerging cruise regions as the globalisation of the cruise industry continues to gather pace,” said CLIA’s CEO, Christine Duffy.
“CLIA member cruise lines are already deploying more ships in Asia, opening up more destinations, and customising their onboard offerings to cater to their Asian guests. CLIA Southeast Asia and CLIA North Asia will have an influential voice as they work with government and private enterprise to address market needs, master trade distribution, create highly desirable itineraries and offer advice on port and infrastructure,” she added.
Further strengthening CLIA’s regional influence, Hong Kong Tourism Board and the Singapore Tourism Board have been announced as new ‘Global Executive Partners’ for the association.