Charlotte Bernin has been appointed as the new CEO of Club Med's Europe, Middle East, and Africa (EMEA) markets. This strategic move aims to bolster the company's growth ambitions and transform its new strategic plan, Forever Young, into actionable outcomes. Bernin, who joined Club Med in 2009, will work alongside the EMEA teams to double the company's presence in these regions.
Bernin succeeds Anne Browaeys, who has decided to pursue new career opportunities after a decade with the company. Browaeys played a pivotal role in strengthening Club Med's performance and operational efficiency in Europe. Bernin's appointment underscores Club Med's commitment to nurturing internal talent, having previously served as Director of the France and Northern Europe Markets since 2024, where she spearheaded significant growth and transformation initiatives.
Stéphane Maquaire, President and CEO of Club Med, expressed confidence in Bernin's capabilities, stating, "Her journey at Club Med since 2009 in key roles has given her an excellent understanding of the company and our markets, supporting our growth ambitions and the deployment of our strategy."
Bernin's career at Club Med has seen her excel in various roles, including pricing and revenue management, and as Director of Marketing & Sales for the Exclusive Collection. Her leadership in these areas has been instrumental in driving growth and innovation within the company.
As Club Med continues to evolve its premium-upscale strategy, Bernin's leadership is expected to play a crucial role in achieving the company's ambitious goals across the EMEA markets
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