The CNBC news channel has signed a three-year deal with the Beijing Tourism Group (BTG) – a first deal of its kind between a foreign business news network and a state-owned hotel chain in China. The deal, which came into effect on 1 January, offers CNBC broadcasts BTG’s 22 new four- and five-star hotels in China including locations in Beijing, Guangzhou, Xi’an, Sanya and Zhengzhou.
“CNBC is committed to providing our viewers with fast, accurate, actionable and unbiased business and financial news wherever possible,” said Satpal Brainch, President & Managing Director of CNBC in Asia Pacific. “We’re pleased to have signed the first regional chain deal with Beijing Tourism Group bringing CNBC’s essential and real-time content to more business travelers in China.”
BTG is one of China’s largest tourism groups, covering restaurants, hotels, transport services, travel agencies, shopping and attractions.
“BTG is delighted with our strategic cooperation with CNBC. We believe the addition of CNBC’s high quality programming will only enhance the best of BTG’s unique hospitality and tourism offerings to our customers. Our group aims to provide Chinese Hospitality of International Service Standard to customers. In addition, we also wish to introduce the rich Chinese culture to them,” said BTG President, Liu Yi.
CNBC is already distributed in China with several international hotel brands. This new deal broadens the company’s reach to local brand hotels for the first time.
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