Coca-Cola, IKEA announced for BTS conference

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Top executives from Coca-Cola and IKEA have been announced as some of the speaker’s at Business Travel Show’s (BTS) hosted buyer conference next year.

Torbjörn Erling from IKEA is due to lead a masterclass in balancing travel programmes at the pre-show conference, with Michael Hill from Coca-Cola to discuss working with suppliers.

Other sessions in the programme cover corporate payments, data management and policy compliance.

The new half-day conference is to make its debut next year with educational sessions for hosted buyers and will be held on the 4 February, the day before BTS opens.

“The launch of the hosted buyer programme last year was a huge success… so we have extended the programme for 2013 to include the additional educational sessions focused purely on the intelligence needs of senior buyers with a multi-territory remit,” said David Chapple, event director of BTS. 

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