Colorado Tourism Office has officially launched its Year of Summer Adventure at World Travel Market in London.
The campaign will highlight both soft and hard adventure from the months of May to September 2017, and will overarch all activities across the UK and Ireland next year.
The Year of Summer Adventure in 2017 hopes to increase the record 77.7 million visitors who came to Colorado in 2015 and will focus on both new and existing activities across the state – all with the aim of creating an unforgettable holiday for those who visit and bringing travellers ‘to life’.
Cathy Ritter, director of Colorado Tourism Office, said: “The winter season in Colorado is well known by international visitors, but we’ve yet to maximise on our spring and summer offerings. What many travellers don’t realise is that an incredible ski slope in winter becomes a world-class mountain biking route in summer; or that hot springs are just as delightful in the warm sun, and that the great outdoors of our state comes alive as the snow melt makes for thrilling white water rapids and that the landscape blooms with wildflowers – scenery perfect for a hike, cycle, kayak, canyoning or Zipline adventure.”