COMMENT: Uncovering the latest trends in mobile development
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Discover the latest trends in mobile development and how to utilise them
As we continue to become a more ‘mobile’ society, data shows us that more people in the UK use a smartphone or a tablet to browse the web than use a laptop or desktop computer. This has a considerable impact on doing business. Mobile optimisation has had a lot of attention lately, not least thanks to Google’s decision to make it a key factor in a site’s SEO ranking and therefore a vital factor for businesses looking to reach the holy grail of the top of Google search results. At this month’s Travel Technology Europe (TTE) visitors can meet and learn from keynote speakers and expert advisors in this field and many more.
The age of multiple channels: can customers receive consistent messages through different channels?
This masterclass from Jeff Coghlan at Matmi will help attendees to identify mobile-using customers and, more importantly, what it is that they specifically want. As businesses look to ensure their web pages and emails are “mobile friendly” this session will look at the decision making process around ensuring that the most prominent message is the right one and is going to deliver the right results.
Not just a smaller screen: Is mobile a new cost or a new market?
Mobile doesn’t just mean creating mobile versions of your website. Join this session with Ross Tuffee of Dogfi.sh to find out how mobile is an opportunity to target new consumers as well as connecting with them in new and innovative ways.
Looking specifically at the bottom line and consumers’ online shopping habits, M-commerce has been identified as the fastest growing element of e-commerce and according to Goldman Sachs, is expected to be worth more than US$600 billion by the end of 2018. TTE’s conference sessions and exhibitors will help visitors to the show find out how they can make sure they are getting their slice of this rather sizable pie.
As easy as pay: making payment frictionless
Find out about mobile transactions, payment processing networks and innovative payment solutions from our panel of experts including David Smallwood from PayPal, Liam Spence from Zapp, Anett Nemeth from Realex Payments and Simon Beeching from Syntec
For more information on how you can utilise mobile to maximise business revenues and much more visit Travel Technology Europe, on 24 and 25 February 2016 at the Olympia Exhibition Centre in London. To find out more and to register for the show please visit: www.traveltechnologyeurope.com.
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