Commune finalises Alila investment
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A year after announcing a strategic partnership with Alila, San Francisco-based Commune Hotels & Resorts has now finalised the acquisition, marking its arrival in Asia.
Geolo Capital, the private equity firm that owns Commune, secured a majority interest in Alila in 2014, at which time the two hotel companies formed an alliance to cross-promote each other’s brands. And now, Alila has formally become Commune’s fourth hotel brand, joining Joie de Vivre Hotels, Thompson Hotels and tommie.
“I’m thrilled to welcome the Alila team to the family. Through our partnership this past year, we quickly discovered that our company cultures and values are very well-aligned,” said Niki Leondakis, CEO of Commune.
“Asia is an incredibly influential and promising travel market with tremendous growth potential for Commune; Alila has a strong foothold in the region with world-class hotels and a commitment to guest service that’s nothing short of exceptional, all of which creates significant opportunity for Commune’s existing hotels and future development internationally.”
Alila’s corporate office in Singapore will now become Commune’s new regional head office in Asia. Each Alila property will retain its existing name.
Frederic Flageat-Simon, previously CEO of Alila, will serve as Commune’s new CEO for Asia, and will now focus on growing the Commune brands in Asia, Australia and the Middle East.
“The value of the two companies together is greater than two separate entities,” said Flageat-Simon. “The combination of Alila’s footprint and experience in Asia, combined with the infrastructure, resources and global reputation of Commune will mean a winning guest experience for more people around the world, and a global management and distribution platform for our owners.”
Formed in October 2011, Commune now manages more than 40 hotels and resorts across the US, Canada and Europe, and is in the process of establishing a presence in Mexico. Alila’s portfolio comprises 11 properties in Asia and the Middle East, with an additional 25 under development.
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